Pull a Halo Top fruit pop out of the freezer to reward yourself for completing goals or to treat your friends at your next get-together. It's the easiest choice you'll make all day. Each of these delicious Halo Top fruit pops has 35 calories per pop and 65% less sugar than other leading fruit bars for a frozen dessert that won't derail your path to wellness. Made with limes and real lime juice, these frozen fruit pops deliver a sweet and tangy burst of fruit flavor for a refreshing pick-me-up. CNN Sans ™ & © 2016 Cable News Network.Enjoy the taste of lime frozen on a stick, minus the sugar rush, with these Halo Top Lime Fruit Pops. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “Consumers are just so much more knowledgeable about the right way to eat,” he said. He’s not worried that the health trend will go away. Woolverton said Halo Top is focused on remaining private for now, but the company is not entirely ruling out a merger or acquisition. In general, big companies are paying more attention to the growing health trend, scooping up successful startups and starting accelerator funds to learn how to keep up with the trend themselves. They give Halo Top more space on the freezer shelf. He wants to increase customer awareness of the brand and focus on international expansion and on new products like the pops. To cope with the increasingly competitive market, Halo Top wants to make sure it is “best in class,” Woolverton said. Ben & Jerry’s launched a low-calorie ice cream line in February of last year. “From small companies to the big big guys coming out to compete.”Ī post shared by Halo Top Creamery introduced Breyers delights, a low-calorie ice cream, in June 2017. “Right now, we probably have some 20 knock-off brands,” Woolverton said. Halo Top says that’s because of more competition. Last year, unit sales were up 3.7% but dollar sales were down compared to the prior year. Now, the company’s growth is more modest. Woolverton attributed the turnaround to three things: Flashier, Instagram-friendly packaging, a new recipe and a flurry of good press, including a GQ article penned by a journalist who ate nothing but Halo Top ice cream for 10 days. In 2017, Halo Top sold about 74.5 million pints. In 2016, that number spiked dramatically - to about 9 million. Halo Top, which is a private company, sold about 300,000 pints in 2015 according to data from IRI, a market research company. Then things changed: In 20, the product took off. Woolverton founded Halo Top in 2011, and “2012 to 2015 were very lean years,” he said. The pops come in strawberry cheesecake, mint chip, peanut butter swirl and chocolate chip cookie dough. Later, the pops will come to the Northeast and hit some national retailers this spring. Shoppers will first be able to find them in Midwest states, Texas and California. Halo Top pops hit some retail shelves and the company’s national online store on Tuesday. So the pops make for a “pretty cool juxtaposition” with Halo Top’s core product, he said. Customers who want to eat the entire pint in one sitting know immediately how many calories they’ll be consuming. Woolverton says the pops are “very snackable,” unlike the pints, which are “made for volume eating.”Įach Halo Top pint displays the number of calories on the front of the package. They come in strawberry cheesecake, mint chip, peanut butter swirl and chocolate chip cookie dough. The new bars, which come in packs of six, are Halo Top’s first non-pint retail product. New products like the ice cream pop can help the company grow in a more sustainable way.Įach pop contains between 50 and 60 calories. Halo Top, known for making pints of low-calorie ice cream, is trying something new: Ice cream bars.Īfter a few years of meteoric growth, the small company is “maturing,” Halo Top CEO Justin Woolverton told CNN Business.
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