![]() ![]() The individual identity factor is the fifth factor that impacts cross-cultural communication. Women in the West generally struggle with these traditional stereotypes, while women in Saudi Arabia embrace their cultural roles. When studying gender identity in Saudi Arabia it is important that we view the Saudi culture through a Saudi lens. Saudi women generally view themselves as protected and honoured. This is looking at the world through a Western lens. For example, a Westerner's reaction to rules that require women in Saudi Arabia to cover themselves and only travel in public when accompanied by a male family member as repressive and degrading. This means that communication between members of different cultures is affected by how different societies view the roles of men and women. You can identify ethnically as Irish and Polish, but you have to be essentially either black or white." Gender RolesĪnother factor that impacts intercultural communication is gender. You can only have one race, while you can claim multiple ethnic affiliations. So what is the difference between race and ethnicity? According to experts from PBS, "While race and ethnicity share an ideology of common ancestry, they differ in several ways. In the United States, white European and Americans are less likely to take their ethnicity into account when communicating, which only highlights the importance of addressing different ethnicities in a workplace as a way of educating all co-workers to the dynamics that may arise between individuals of the same or different ethnic groups. ![]() process, we are able to confront underlying racism, which will hopefully pave the way for self-awareness, cultural respect, and effective intercultural communication." Ethnic IdentityĮthnic identity highlights the role ethnicity plays in how two co-workers from different cultures interact with one another. "If one is going to undertake the unpleasant goal of uncovering underlying racism in order to learn how to better communicate with other cultures," Velasco writes, "it is necessary to engage in exercises that confront racism head-on." His method, called E.A.D., asks participants to objectively describe what they see first and evaluate what they see. Racial identity refers to how one's membership to a particular race affects how they interact with co-workers of different races.Īccording to an article by Professor Daniel Velasco, published in the 2013 Asian Conference on Language Learning Conference Proceedings, there are exercises for intercultural training that asks participants to describe, interpret, and evaluate an ambiguous object or photograph. These values and attitudes can have an impact on communication across cultures because each person's norms and practices will often be different and may possibly clash with those of co-workers brought up in different parts of the world. For a more in-depth study of your organisational factors, get in touch with us at Cultural IdentityĬulture can be defined as the learned behaviour of values, attitudes, thought patterns and ways of doing things that a person brings with them from a particular place where they were brought up as a child. ![]() This article is a very basic discussion of how these eight factors work together that effect cross-cultural communication. In order to develop skills as communicators, we must gain practical knowledge of the factors that make communication across cultures succeed or fail.Īccording to experts in the field, some of those factors include: This makes communication and cross-cultural understanding more crucial for everyone, including executives, business leaders, workplace managers, and employees. In this age of globalisation, workplaces are increasingly integrated. ![]()
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